Ideas, Randomness, Startup stuff

I watched the Heroes premier tonight with its "limited commercial interruptions." What they limited was not the number of commercials, but the variety. I watched the same stupid Nissan commercial 9, count them, 9 times. Each "break" they played the commercial again 3 times in a row. There is A rule of thumb in media buying that people must be exposed to your advertising three times before they notice it. I'd like to update that rule of thumb to state: people must be exposed to your advertising exactly 9 times in a row before they hate you.

On a separate note, did you notice the mark on the "Takezo Kensei" sword is the same as the death-marks on Kaito Nakamura/Angella Petrelli pictures, and also Nathan's Necklace? I think the delicious twist for Hiro is that he becomes his own Hero--I think he will take the mask and become Takezo Kensei.